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Analytics

What do HTML, Javascript & PPC have in common?

Every marketer’s nightmare are programming languages. And understanding them. I apologize in advance, but if you are working in digital marketing, you should start working on understanding basic programming languages.  Why? Believe me, if you still don’t have a problem of understanding how websites work or what should you do to implement campaign tracking, with the speed digital marketing is developing, you will soon. Continue Reading

PPC, Work Tips

Living and working in Zurich for a month

I remember when I first heard I will go to Zurich for a month. I was really thrilled I got an opportunity to visit Zurich and work for a month for one of the best performance marketing agencies in the world, iProspect. My excitement couldn’t get any bigger. Now that this wonderful month has passed, I wanted to share a few words regarding my experience.
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