Gaming and Analytics – Connected or Not?

A long time ago in a galaxy far, far away, I wanted to become a copywriter. I dreamed of writing television and billboard ads. One of my ad copies did appear on a billboard. I worked a lot on social media. Sometimes I can be quite creative. But, somehow, in the end, I ended up working on a more analytical type of job. Although, I consider what I do as a great combo of creativity and analytics. Recently I had a conversation about gaming which got me thinking. I played a lot of video games while growing up. But, was my passion and long tradition of playing Football Manager responsible for the further development of my analytical side?

Continue Reading


Google Optimize – an a/b testing experiment tool

Looking for an a/b testing tool? I’m currently inspired by Google Optimize and I can only dream of what can Optimize 360 do. I also cannot wait for Optimize and AdWords integration that was announced in May which will bring new possibilities to testing landing pages according to a campaign, ad group, keyword etc. Just imagine the possibilities! That will soon become my main work obsession, I can see that clearly already. And I’m so excited! Continue Reading


What is Google Data Studio?

I remember when I first used Google’s Data Studio – I had to use a VPN software to try it out. From the very first sight, I knew this was going to be something huge. Ever since Data Studio got released globally, I’m in awe of what an amazing tool for PPC marketers, but also anybody else, can it be. Since I’m already using it for a couple of months, I decided to make a quick overview. Continue Reading