Analytics

Google Optimize – an a/b testing experiment tool

Looking for an a/b testing tool? I’m currently inspired by Google Optimize and I can only dream of what can Optimize 360 do. I also cannot wait for Optimize and AdWords integration that was announced in May which will bring new possibilities to testing landing pages according to a campaign, ad group, keyword etc. Just imagine the possibilities! That will soon become my main work obsession, I can see that clearly already. And I’m so excited! Continue Reading

Analytics

What is Google Data Studio?

I remember when I first used Google’s Data Studio – I had to use a VPN software to try it out. From the very first sight, I knew this was going to be something huge. Ever since Data Studio got released globally, I’m in awe of what an amazing tool for PPC marketers, but also anybody else, can it be. Since I’m already using it for a couple of months, I decided to make a quick overview. Continue Reading

Analytics

What do HTML, Javascript & PPC have in common?

Every marketer’s nightmare are programming languages. And understanding them. I apologize in advance, but if you are working in digital marketing, you should start working on understanding basic programming languages.  Why? Believe me, if you still don’t have a problem of understanding how websites work or what should you do to implement campaign tracking, with the speed digital marketing is developing, you will soon. Continue Reading