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About

iva_obrovacA performance marketing enthusiast with 7+ years of experience in digital marketing. Head of performance marketing at 404 agency & a Certified Conversion Rate Optimizier (CRO). Since 2015. a Google Certified Trainer that has handled numerous offline and online training sessions. A skillful public speaker, often a guest lecturer at faculties and speaker at conferences.

Honors and awards:

1. Highly commended (top 3) at the International Performance Marketing Awards 2019. (Eastern Europe Best Performance Marketing Campaign category)
2. Shortlisted for an award at the Google’s Premier Partners Awards 2017. (Search Innovation award, Display Innovation Award)
3. Shortlisted for an award at the Google’s Premier Partners Awards 2016. (Search Innovation Award)

Specialties include:

  • conversion rate optimization (CRO) & website/mobile apps analysis
  • performance marketing (Google ads, YouTube, Facebook & Instagram, Linkedin, Snapchat, Twitter, Adroll, programmatic etc.)
  • digital analytics (Google Analytics, Google Tag Manager, Google Data Studio, Google Optimize, heatmap analytics tools such as Hotjar, Crazy Egg etc.)
  • team management
  • public speaking

Outside of work, I’m a left-handed amateur juggler that can’t imagine life without chocolate.  I love good music, tv shows, new technology & gadgets, traveling and biking.

Feel free to contact me here or on Linkedin regarding public speeches, digital marketing consulting or any kind of business propositions.