Google Trends Data Behind the Game of Thrones

After watching the last season of Game of Thrones, one of the biggest tv shows of all time, I just kept on thinking about what are people searching on Google while watching and did some unexpected character behavior develop new trends in Google searches. If you don’t want to hold the door to this article, beware, spoilers ahead (and some memes too). Continue Reading


Google Partner Summit and Advertising Week in New York

For the second year in a row, 404 was in the finals of the Google Premier Partner Awards. This amazing result opened an opportunity to participate in Premier Partner Awards in Dublin and at Google Partner Summit in New York. Google cheered us with a complimentary ticket for Advertising Week, which was huge news for us. Read which new innovations and features blew me away and why you should go on a boat tour while in New York (and it’s not only due to beautiful views). Continue Reading


Gaming and Analytics – Connected or Not?

A long time ago in a galaxy far, far away, I wanted to become a copywriter. I dreamed of writing television and billboard ads. One of my ad copies did appear on a billboard. I worked a lot on social media. Sometimes I can be quite creative. But, somehow, in the end, I ended up working on a more analytical type of job. Although, I consider what I do as a great combo of creativity and analytics. Recently I had a conversation about gaming which got me thinking. I played a lot of video games while growing up. But, was my passion and long tradition of playing Football Manager responsible for the further development of my analytical side?

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